For my audience research I interviewed 4 four people who I felt were part of my target audience in order to obtain information and their opinions on horror films. My target audience: Primary: Teenagers and young adults (15-25), Generation Z, Group E, Male and Female Secondary: Parents of those children (30+), Generation X. Niche: Fans of supernatural elements and fantasy. The audience research is useful because it has helped me gain an insight on how my target audience think and their views on the genre of horror. With this info I am then able to apply that to my opening sequence in order to make sure it appeals to them. For example, with the question on what sets apart one horror film from another, participants gave detailed and relevant answers which I can apply to my own narrative, making that stand out and generate interest from an audience as well as gaining their full attention. On some questions I made sure that they were closed so that I could get a variety of dif...
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